Hmm, what is actually ‘krinkelkrok’ management? Well, it’s something you can observe every day at the office. It’s the art of using a lot of words about absolutely nothing and at the same time give an impression of being in control. The best way of executing this method is to communicate a ton of details and then switch the direction to high level information that are related, but not exactly what you need. Inexperienced or less skill full, leaders might think that this guy has a good picture of something that is really complicated or very technical, and by asking questions they might reveal that they don’t have a clue of what he is talking about.
Why?
The main objective for a “Krinkelkrok” manager can be:
– to build a cover-up story to hide the actual progress in a project.
– that he believe that this is a good project; -he is focusing on all the details at the same time and is apparently in control.
– to communicate an impressive status to his non-expert manager.
…but how is this valuated in the real world?
Loud bells and whistles should ring when project leaders communicate a too complex status to an experienced manger. It’s so irritating to spend time on trying to understand the state of a project or a task. A natural follow up would be to build mechanism to avoid such situations (building simple templates for how to report status, or change a step in a process, or build knowledge of how to build a 360 degree overview of your project).
Observations from real life 